When we're testing new products, how do we know if the copy is effective? We make use of A/B testing. This testing allows us to try out two or more versions of a page—one version with our current copy and other versions with our new copy. By running multiple tests, we can determine which is more effective. We also use split testing to test various ads or landing pages.
How Does It Look?
This system can be used more than once. Over time, we get the most optimal offer.
The link below is our subpage,
where you can see what AB testing looks like in practice.
The testing works by refreshing the browser page and always getting a new offer that is systematically repeated. In our case, there are four versions of the offer.