Seo articles types

SEO article types. First, let’s explain what it is. Search engine optimized articles are a (broad) term that those of us who perform optimization use on quite different occasions. One under the term SEO articles talks about onsite optimized articles, quite a few of them understand the term SEO article as offsite SEO articles. However, some even include articles as PR articles and all texts that are supposed to be published on a website (eg text on the entry page, landing pages, etc.).

Below is a comparison between different types of SEO articles, and next to each image is an explanation of the characteristics of each article. And also, what is the purpose and effect of an individual article.

Examples of SEO articles

Simple SEO articles

Simple SEO articles

Simple articles are usually texts that are about 300 words long and in most cases are intended to be published on all other sites, but not on the website of the one to which the backlinks in the article “point”.

That is why these texts are also called “offsite SEO articles” because they are intended for publication on the Internet outside of your website (offsite).

Super simplified examples of these articles usually contain no more chapters, have between 250 to 300 words, have no picture, have no basic optimized title and meta description.

Demanding SEO articles

More demanding texts for offsite optimization are usually longer (between 1000 and 2000 words), contain an image and video content, the structure of the article is based on several chapters, contain @ to other articles published on the same website and external (off-site) links on the URLs of backlinked webpages.

More demanding offsite SEO articles are written uniquely, fully optimized (e.g. via the Yoast plugin) and usually tied to one topic.

More demanding offsite articles can be optimized for long-tailed keywords (e.g. when you want to occupy the entire SERP display vertical on Google for a single targeted keyword) or generic keywords (e.g. when you want to write with your target test how well you know onsite SEO to write articles for heavy keywords).

Usually, offsite articles do not build backlinks, but in case they do, this is called t.i. tier II backlinking – which means that you increase the authority of articles that point to your articles on money site webpages with backlinks.

The effect of more damage effect of more demanding articles on optimization is greater compared to simpler texts because the written content is more in-depth, quality offsite articles are also ranked high in Google search engine, and consequently more people click on backlinks in it. Which is supposed to make the feedback of such a text stronger.

The strongest, from the point of view of the effect on optimization, should be more demanding SEO articles that fully touch on the topic in which the website appears, to which the backlinks within such a text.

Guest posting articles no money site

Guest posting articles on thematically UNRELATED money site webpages. These are stories published on t.i. money site pages (these are websites that, unlike the simple and more demanding offsite articles above, are monetized) but are published on thematically unrelated websites.

From the point of view of optimization, these should be stronger than simple and more demanding offsite SEO articles, which are usually published on graphically unfinished websites (which also do not have real physical addresses, contact information, proof of social media involvement). because they are published on money site pages that are “cared for” by a real, natural person or company.

Guest posting stories on thematically unrelated money site webpages may appear on a website as a separate, independent story from the rest of the story on the website (in order not to distort the story of the existing website), or they may be incorporated into an existing story (e.g. in cases where two different authors cooperate online).

Guest posting articles on thematically UNRELATED money site sites. These are stories published on t.i. money site pages (these are websites that, unlike the simple and more demanding offsite articles above, are monetized) but are published on thematically unrelated websites.

From the point of view of optimization, these should be stronger than simple and more demanding offsite SEO articles, which are usually published on graphically unfinished websites (which also do not have real physical addresses, contact information, proof of social media involvement). because they are published on money site pages that are “cared for” by a real, natural person or company.

Guest posting stories on thematically unrelated money site websites may appear on a website as a separate, independent story from the rest of the story on the website (in order not to distort the story of the existing website), or they may be incorporated into an existing story (e.g. in cases where two different authors cooperate online).

Guest posting search engine articles on thematic RELATED money site pages

Guest posting stories on thematically related money site websites are supposed to have the most weight/power in terms of building backlinks and optimization. These are articles that you, as a guest author, publish on the websites of other website owners, with the guest website appearing in the same industry as you appearing on your own.

In principle, hosting stories on money site websites of other owners, in the same industry as you appear alone with your website, is the most difficult to achieve publication, as companies operating in the same industry as yourself are not interested in exchanging backlinks. And in general any mention of your company on their websites.

Therefore, guest posting search engine optimization articles on thematically related money site sites are considered the strongest, because, in the world of web optimization, a simple rule applies: “the harder it is to get some backlinks from another website, the stronger it should be”.

PR articles

PR articles

PR articles are a combination of advertising and useful content that companies publish on the largest, targeted web portals and in media houses.

PR articles have several purposes in the world of online marketing.

On the one hand, PR articles increase the recognition of the brand (i.e. branding), and at the same time, PR articles also increase the number of visits to websites that order PR articles from various media houses and web portals.

From the point of view of optimization, PR articles are an added value to the optimization of an individual website insofar as they contain a backlink to the URL address of the website that also orders such a PR article.

PR articles are a popular search engine optimization method of many optimization agencies, but due to the nature of publications and their price, they can usually only be afforded by those companies that spend higher budgets on web optimization. The time frame for the duration of the feedback effect from PR articles is “the subject of many optimization debates”.

Onsite SEO articles types

Onsite optimization stories to publish on blogs money site websites Onsite articles, suitable for blog posts, “real” money site websites, are optimized articles when they follow the current rules of search engine optimization. It is recommended that Onsite SEO articles, depending on the targeted keywords, be designed as “evergreen web content” in order to further improve them a few months after publication and thus maintain high rankings of your onsite optimized articles on Google, in the future.

The effect of onsite stories on search engine optimization is mainly reflected in the growing number of clicks on your articles (provided that more of these articles are written and that you manage to keep them on the first page of Google for a longer time), otherwise, the effect of these articles he also knows about SEO through internal links – Internal links are links on your website that link individual subpages to each other, which from these articles “point” back to your most important URL addresses (which are usually optimized for buying and profitable keywords).

Onsite articles are mostly articles that pursue an informative search purpose.

Round up articles

Round up articles

Round-up articles are a series of search engine optimized texts with which, in addition to SEO goals, you also achieve other marketing goals (especially greater reach of these articles on social networks).

Round-up content is an article in which you invite several participants at the same time. You send the participants some basic questions on the topic that the article will talk about and each of the participants (usually experts and influencers) gives their answers to the questions asked.

In this way, you gain a large amount of content very quickly, so that your article is written quickly and with the varied experience of various experts. Such an article is then optimized to rank high in the Google search engine, and at the same time, you promote such an article on social networks by tagging content co-creators, which gives the article a greater reach on the social network.

To get as many contributors as possible to your round-up article, provide them with feedback from their responses to their social media profiles and their websites.

You can write a round-up article at a dedicated URL (these usually search engine optimized for the keywords “experience, opinions, customer statements,…”) or add a section with statements, opinions, experiences to existing web content (e.g. on landing pages). pages) to further support your offer landing page.

Statistical SEO articles

Statistical SEO articles

Statistically optimized texts are content that displays interesting statistics and information about the industry in which your company operates.

The purpose of statistical articles is to make your website, through the regular publication of interesting statistics from your industry, a credible source of information about your industry.

The more relevant and interesting your data in statistical articles will be, the more visitors will use it over time in the preparation of their web content (e.g. bloggers, journalists, influencers,…), thus gaining your website t.i. “Natural/organic” feedback.

The more you try to present unique and non-commercially oriented information in your statistical articles, the more visitors you can expect to be cited as a source of useful information about your industry.

A statistical optimized story is usually optimized for keywords like “data, information, statistics” and abroad for words like “stats, data, studies, etc.…”.

You can create a statistical article on a separate URL or attach a section with statistics to your existing information content (usually it is not good to attach statistical information to your offer content, as this will reduce the reference of others to your data). cases will not want to do advertising).

For the greater useful value of statistical articles, stack the statistics in the article, by chapters.

The figure shows an example of an index based on the structure of the chapters in the article.

Useful video on SEO!

What makes a great SEO article? For all those who are interested in optimized stories and also already know how to write optimized texts to achieve maximum SEO results, below are the most important features that make individual articles quality.

Given that articles are important in the overall optimization of websites, in onsite SEO optimization, as in offsite SEO optimization, the following features, through which you will recognize whether an article is really high quality, are typical for all types of articles. whether you are preparing them for your blogs or for your offsite optimization needs. After all, Google does not differentiate the quality of articles, depending on whether you write them for offsite optimization or onsite optimization, but based on the quality itself.

Read the statement below carefully:

If optimized articles are of good quality, Google ranks them (high) in its search engine, no matter on which website they are published !!!

What makes an optimized article have more quality? The following features (described from top to bottom):

What makes a great SEO article?

The popularity of article content

Popularity oz. interest in content is one of the signals to Google that an SEO article is written with quality. The popularity of the content covered in the article is one of the important factors influencing optimization (1).

Look at the popularity of the content of your optimized story within the popularity and interest in your industry in general.

Interest in following articles about the industry you are writing about e.g. on the blog is certainly different from the interest in other industries. One of the very common mistakes of optimization article writers is that they do not write articles on topics that are generally very popular and seasonally more interesting and place their appearance, offer or services in such stories.

You don’t have to worry about the popularity of your content in a way that compares you to the most popular topics in the world, but that you achieve your polarity above average in your industry. Strongly improving the popularity of your optimized stories will help you look at your industry from a different perspective than your competitors, as most optimization text writers try to push themselves forward in their industry, on Google, by addressing more thoroughly topics that are otherwise articles are already being written by their competition.

Instead of focusing on writing quality optimized articles that are better than the competition, focus on making your optimized articles DIFFERENT from the competition.

TIP: Of course, don’t forget that when writing optimized articles, the speed of writing these is also crucial, because the faster you write, the more articles you can publish. This is especially true for t.i. SEO Supporting Articles.

The usefulness of article content

No matter how you think your optimized article is quality or not (usually for your articles (anyway) we all think they are written the best on the planet), a quality optimized story is the one that is useful. Therefore, from the “game of competition in writing quality SEO articles” very quickly and almost as a rule, the t.i. PR articles.

Although PR articles (i.e., corporate advertising articles) can still be found on Google, in very high places, this does not necessarily mean that they are useful.

The high ranking of a PR article is (maybe) due to its quality optimization, the authority of the website on which the PR article is published, or simply the fact that for a targeted keyword, simply does not find better quality other content.

Similar to the first chapter, at the top, on the usability of the content, also look through the eyes of the preparation of optimized articles, from a different point of view than the articles prepared by your competitors.

Why?

There is no particular useful value on Google if a Google user arrives on the first page and finds 3 or 4 web pages among the published articles, all trying to explain a concept (usually by explaining what it is), only that among them small content differences in the depth of the topic.

If you want to win the hearts (and memory) of the readers of your articles, approach the topic (which is otherwise chewed by your several competitors) in a completely different way than they do. In this case, you will not only take care of the high ranking of your SEO articles but also the useful value.

Remember:

No matter how you think your optimized article is quality or not (usually for your articles (anyway) we all think they are written the best on the planet), a quality optimized story is the one that is useful. Therefore, from the “game of competition in writing quality SEO articles” very quickly and almost as a rule, the t.i. PR articles.

Although PR articles (i.e., corporate advertising articles) can still be found on Google, in very high places, this does not necessarily mean that they are useful.

The high ranking of a PR article is (maybe) due to its quality optimization, the authority of the website on which the PR article is published, or simply the fact that for a targeted keyword, simply does not find better quality other content.

Similar to the first chapter, at the top, on the usability of the content, also look through the eyes of the preparation of optimized articles, from a different point of view than the articles prepared by your competitors.

The tone of articles

The tone of the content of the article decides whether how to write optimized stories, readers will “insist” on your article or they will prefer to look for a solution to their problems in some other article.

The tone of writing quality optimized articles is conversational.

Write articles as if you were talking to your readers.

Already during the design of the story of the article and already when structuring the chapters within an individual article, think about what questions your readers might ask in relation to the topic discussed in the article.

When thinking about the questions and your answers to them in the article, keep in mind the order of the chapters.

The tone of writing and the order of the chapters placed in the article determines whether readers will follow the story or not.

If, between the two chapters, a question arises in the readers of your articles that you forgot to answer, but the question your readers still have in mind, you may lose the focus of your readers on your content.

Your readers, your article, would be happy to read on, but what if, after reading one of your chapters, the next logical question pops into their heads, and you don’t answer it in your optimized article.

Format of articles

The format of the content of the article (already) decides whether your optimized text will find itself on Google among the high-ranked articles or not.

It is wrong to conclude that for each keyword, the most appropriate content format is an article (eg published on a blog), because, especially in the optimization of online stores (so-called eCommerce SEO), it is important to identify the purchased keywords. appropriate content formats to optimize.

In online stores, these are usually sub-pages with product categories and product websites where products are presented. It’s true that you can actually write a quality optimized article for every keyword, but if nothing else, it doesn’t make sense, at least from a “time-consuming” point of view, that for a strong, buying keyword, through which, on the first page of Google, rank the online stores themselves with their products and product categories to prepare your own optimized article.

In most cases, the easiest way to achieve high rankings on Google is with well-written articles that target informative keywords.

Article content format

Depending on the form of the content of the article, readers will read your article to the end and based on reading one of your articles, they will like to return to your blog and read other articles (hint: quality articles are the top basis for quality email marketing).

The more quality your optimization stories are prepared, the more subscribers to read your future articles, you can expect (provided you ensure the highest possible conversion of readers into subscriptions to your email marketing campaigns).

The format of quality SEO articles is determined by several (varied) elements: each article should contain at least some listing in the form of the bulletin (especially the listing (e.g steps) should contain articles that answer the questions “how”) insert as many images as possible into your articles (at least one in each chapter). This breaks the monotony of the text and takes away your readers’ fear of reading too much (especially if your articles are long) equip your articles with useful video content (from Youtube). Not only because of the need for optimization.

YouTube should improve the ranking of an optimized article by two places on average) but mainly because in addition to the useful value you give in the article is in written and pictorial form, you also add useful value. in video format.

  • Equip your articles with quality research results (preferably this research should be original, yours)
  • optimized articles should be divided into chapters (in a meaningful order (the meaning of which I explained in the chapter on the meaning of the tone of the content of articles, above)

SEO optimization of articles

SEO optimization of articles

A lot of SEO optimizers and web content creators focus too much on just optimization of texts and compliance with current optimization rules in articles, where many, otherwise well-conceived articles, become real text “scruples” (e.g too frequent repetition of the same keywords).

Article optimization is the LAST which affects the quality of the article. Not unimportant, certainly not.

Of course, your previously well-conceived, designed, crafted and written article will rank higher in the search engine if it is quality optimized, but the goal of your article writing should be to make the articles add value (like competing articles do not). Only then comes the series of SEO optimization articles.

Tags: media marketing social, social media content, content marketing content, social media marketing, SEO content SEO, SEO content strategy, search engine traffic, SEO content, things, could, local, analysis, process, competitive.

Sources:

1 – 31 SEO statistics for 2021 and what they tell us 2 – SEO and Usability