How to write a business blog post and knowing how to write it is an excellent way to rank your website. Writing a blog on entrepreneurial websites, unlike writing classic blogs, is quite different.
When writing classic blogs, at least as most bloggers think, creating posts you want to share with the online public is often associated with travelogues, diaries, expressions of opinion, and simillar. However, these records are not necessarily related to commercial purposes. Blog posts on “classic” blogs are, for example, travelogues from various trips, descriptions of experiences, experiential records, sharing of various knowledge, views, opinions, political records, records and publications on the websites of societies and the like. Otherwise, many of these types of blogs can later, (when they are created for a longer time and also more visited), monetize/capitalize e.g. by posting advertisements or by mentioning the products of interested companies, but primarily, the classic creation of a blog does not arise from a desire to monetize it, but from an interest in writing and sharing their messages and views, with others.
On the entrepreneurial side, creating a blog on business websites is related to the commercial value of blogs (since, after all, there is no entrepreneur who would be willing to pay to write a blog on their website so that the author just writes something, of which the entrepreneur would not have the financial benefit, much less to incur the costs of creating a blog).
Due to the different impulses in writing blogs, on entrepreneurial and monetization-oriented websites, on the one hand, and writing blogs on non-profit websites, the legalities in both blogging types are very different. Listed below are the laws that are worth following when writing blogs on entrepreneurial websites.
The importance of distinguishing between corporate writing and blog writing on the websites of small and medium-sized companies
How to write a business blog post should not be confused with personal blogging. If the introduction to this record explains the difference between writing blogs in t.i. “Private/non-commercial” purposes and commercial purposes, this chapter emphasizes the notion of differences in blogging for small and medium-sized enterprises and larger corporations. It is very difficult (but not necessarily wrong) to equate the style, tone, and type of content on blogs that are posted on the websites of the largest corporations with the online content on a small business blog. If you can be a small entrepreneur or e.g. a freelancer allows himself to write in the first person singular and to address individuals more personally in his blog posts, the same tone of blog writing on a corporate website may be completely misguided and even ridiculous. Or even negatively affect a company’s brand.
The importance of differentiating sales through the written word compared to spoken sales
Selling with the written word in the same way as selling while speaking is not the same. When we sell by talking, we have in front of us a “target”, a potential buyer, with whom we monitor his response to our words live. A good salesman realizes in an instant that he has “faded” nonsense and can react immediately. He silences or corrects the mistake by taking the story somewhere else. A salesperson who sells with the help of the written word cannot do this. Because, firstly, he does not see the response of readers, and secondly, he cannot take back the written and published words.
If a sales blog writer wants to figure out that he won’t sell by writing, he has to figure that out while writing.
Once a blog is published and readers have already read what is written, there is no going back.
Therefore, when writing a sales blog, some other laws apply that improve the likelihood that based on records, sales through the blog will increase.
The writer of the blog cannot ask the reader during the text whether he understands the benefits of the product or. services offered by the company and wait for the reader’s answer (because additional questions will be asked by a few via the Internet, and most people interested in buying will prefer to call the company’s consultants or support services in case of additional questions).
The writer of the texts on the blog also cannot finally check what are the doubts and possible additional fears that stop the buyer from making a purchase.
The importance of keywords targeted by blog content
Those of you who know how to optimize SEO for websites know that blog content must be optimized for individual keywords (used by Google users) in order to rank high on Google (where it will be noticed by the most readers when browsing the web). Without SEO optimization of individual content for keywords, blog readers from Google (which is used by most people among search engines) will not.
Read the following carefully:
The most common mistake made by SEO copywriters who try or learn how to write a business blog post is to optimize the content on the blog for purchase keywords (which should actually be used to present products in the form of categories in online stores or in the form of landing pages) instead of optimizing blog content for informative keywords. Google users do not visit blog posts in order to buy something, but to, learn, compare, verify facts, experiences, opinions and the like. For purchases, we visit online stores and their shelves (product categories). We visit the blog for information. See the Keyword Search and Analysis Guide.
Does that mean we can’t sell through a blog? No.
Of course you can, but the stories on the blog need to be put together with the awareness that based on one record, there won’t be exactly a whole bunch of customers (if anyone at all).
Therefore, as a result, it makes no real sense to invite blog entries to make purchases (at least not on SEO-optimized content for informative keywords).
On these contents, you better try to get a trace of readers (e.g. email address), for later attempts at online sales through email marketing.
Check out this useful video!